Heroes of Dire

In early December 2015 Spellbook Studio started development on a turn based strategy game called Heroes of Dire. After spending 5 months developing a playable prototype, I researched and pitched the idea of creating a Kickstarter campaign.

My task was to direct our campaign strategy and create all of the advertising, art assets, and trailers needed to make the campaign successful.

I spent a month preparing for the campaign and launched at the end of April 2016. We successfully reached our $20,000 goal within an hour and a half. Over the next 30 days we raised more than $110,000, with an average pledge of over $200.

To view the majority of this project, please visit:

Steam Store Page / Kickstarter Page

My Role: Art Direction, Trailer, Kickstarter, Logo, UI, Web, Illustration, Particle FX, Environment Design