When I joined BrandMuscle’s corporate marketing team in 2023 the company was in the middle of a shift in brand positioning, both in design and messaging. Being one of only two corporate designers, I was given the opportunity to update BrandMuscle’s visuals in a variety of mediums.

I created sizzle reels for the brand refresh, for new products, and for our data-driven quarterly reports. I animated dozens of GIFs for social media posts on holidays. I designed both print and digital State of Local Marketing infographic reports. I assisted with the website redesign, providing our web developer with wireframes and iconography. I redesigned the company’s print materials.

Our goal was to evolve BrandMuscle’s look and feel to something more friendly and approachable while maintaining brand consistency across all platforms.

My Role: Branding, Illustration, Motion Design